Foscarini Diesel

In 2009 Foscarini and Diesel signed a license agreement to develop and distribute Lighting and Furniture Collections together. Renzo Rosso, President of Diesel said tht “Diesel is a lifestyle brand - consumers choose us not only for the product but also for what Diesel represents: the way of life, our values, the ironic, creative and unexpected approach. We decided to start with this adventure to offer to our consumer the possibility to express himself and personalized his home with products he feels near his taste. At last we have found partners who are able to satisfy our needs in terms of quality and know-how; Foscarini represents the leading managerial reality in the design sector, the best for quality and professionalism and mostly for the great enthusiasm they gave to this new project”. Carlo Urbinati e Alessandro Vecchiato, Foscarini’s owners said that “The Diesel collection is for us a new line, deeply different from Foscarini collection in design and style and addressed to new targets. Accordingly with the strong forerunner attitude of the company, the Foscarini team has been immediately and highly involved in the development of Diesel collection. The long experience in design lighting sector, the dynamic distributive network and the steady positioning into the market will lead Foscarini to an effective commercialization of Successful Living from Diesel collection”.