Vitamin was set up by brothers Andy and Chris Vernall in 2005. The brothers are both product designers, having gained previous experience at companies such as Philips, Yamaha and Hasbro. They set up Vitamin as a sister company to their consultancy V2 Studios. Vitamin promises customers a life less ordinary with its products – simple, beautiful forms, often with playful characteristics, which stand out from the crowd. The unique nature of all of the Vitamin ranges has heightened awareness of Vitamin’s sister company V2 Studios. Recently V2 has designed a range of high profile products including airline seats, coffee shops, toys, cameras, mobile phones and children’s educational toys.